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Since
the marketing objectives of Emirates Airlines is to increase Brand Awareness
and Image Enhancement. As seen in the following lines “A partnership with the Asian Football Confederation allows
Emirates to be visible within the important markets in Asia. (Emirates,
n.d.) ”. Shows
that their objective is to be more known throughout the world and hence Mega
Events would be the most suitable for it.
Mega Events are events that means
large or huge, or more precisely “1 million” in matrix system and impact whole
economies. Some examples of Mega Events would be Olympics, FIFA World Cup,
World Expo.
Since these events have a wide number of audiences and has a lot of
media attention it is suitable for Emirates Airlines. As the main objective is
to increase Brand Awareness and Image Enhancement, they would need the events
that they are sponsoring to be on a very large scale and attracts a lot of
media attention making them more visible to the various types of markets.
Hence, events such as the Olympics for example is a very good choice as it is
an event that happens every 4 years and has a very deep and meaningful meaning
behind it. Overall helping Emirates Airlines create the desired Brand Image and
increase Brand Awareness.
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